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Car Con Carne

Jan 30, 2020

Celebrated crime author-slash-entrepreneur Marcus Sakey joins me this week to talk about Ritual Zero Proof, the new company he launched in September.

Ritual Zero Proof makes totally delicious alcohol-free whiskey and gin, perfect for mixing into your favorite cocktail recipes! We sampled Old Fashioneds and Gin & Tonics as were parked outside Ritual HQ on Irving Park Road. Discussed this week:

  • The four months since Ritual launch, and the insane speed everything's been moving at.
  • Bespoke Box's role in my Ritual discovery.
  • The birth of Ritual... in Marcus's kitchen.
  • We dared police to ask what we were doing.
  • Can you drink Ritual beverages "neat?"
  • Traditionally, creative people make terrible businessmen.
  • I give an unpaid plug to Trader Joe's Quinoa Cowboy veggie burgers.
  • How did Marcus know when to stop iterating the initial versions of Ritual whiskey and gin?
  • If you like fried chicken, you'll love Ritual Zero Proof.
  • When did Marcus know he had a legit business idea with Ritual?
  • Millennials are totally down with the zero proof idea.
  • The opportunity the "spirit alternative" category provides.
  • Marcus's literary career, and whether it runs in conflict with Ritual's efforts.
  • What does Marcus's writing schedule look like?
  • The future of Marcus's books in Hollywood: "Will Smith is still interested."

Car Con Carne is sponsored by C&H Financial Services